realme, the fastest-growing smartphone brand globally, today announced that the realme 12 Pro Series will include a flagship periscope telephoto lens. During the event, realme showcased its advanced periscope telephoto technology and luxury watch design. Attendees got a firsthand look at the upcoming realme 12 Pro Series, with some suggesting it could be the leading imaging phone in its category.
realme’s founder and CEO, Sky Li, recently issued an open letter announcing that 2024 will be the year of rebranding. The company also unveiled its new slogan, Make it real and repositioned itself as A tech brand that better understands young users. Under this new brand positioning, the realme number series will be positioned as the future of Next-gen Imaging. This media event marked realme’s initial official communication following its rebranding.
“Retaining our “Dare to Leap” spirit, “Make it real” focuses on young users, delivering genuine benefits. Our advanced tech products empower breakthroughs in work and life, infusing youthful energy for greater freedom and comfort. Fostering a friendly atmosphere, we share values and aspirations with our young users. We strive to let young users around the world enjoy tech experiences that exceed expectations.” Stated Ghada Yehia, Mea Regional PR & Communication Manager.
Empowering Young Users with Next-gen imaging through the Flagship Periscope Telephoto Lens
realme’s research indicates a preference among young users for telephoto lenses with 3X zoom or more, rather than just 2X. To enable high zoom levels in slim phones, a periscope telephoto is the sole viable choice. Nonetheless, this technology presents technical challenges and high costs, usually reserved for flagship phones. realme is bridging this gap by making flagship-exclusive periscope telephoto technology available to a wider audience of young users.
realme has developed a proprietary periscope telephoto formula to ensure top-quality imaging under various conditions, first introduced in the realme GT5 Pro launched in November 2023. This formula has positioned the realme GT5’s telephoto performance at the forefront of the industry. The upcoming realme 12 Pro Series will adopt the same approach, integrating a leading sensor size, a high-performance platform, and an advanced algorithm to achieve superior imaging performance.
The Next-gen Telephoto: Best Periscope Telephoto Lens In The Segment
realme 12 Pro Series enhances night shot clarity and stability while minimizing flare and ghosting. It achieves this with a unique combination of prism tilt OIS, Sub-Wavelength Structure Coating, and a Wave Pattern Lens Shade, these technologies also used in the GT5 Pro. It features a 3X Portrait Mode with a 71mm golden portrait focal length, creating a naturally shallow depth of field perfect for portraits. Additionally, the realme 12 Pro Series leads its class in telephoto capabilities, offering up to 120X digital zoom.
The Next-gen Sensor: Largest Periscope Telephoto Sensor In The Segment
realme 12 Pro Series boasts the segment’s largest periscope telephoto sensor, featuring the OV64B flagship sensor, which outshines its competitors and matches other top-tier flagships. With a 1/2-inch size, it’s over twice as large as the telephoto sensor in the iPhone 15 Pro. Thanks to its larger aperture and light intake, the realme 12 Pro Series’ telephoto lens is nearly three times more light-sensitive than that of the iPhone 15 Pro.
The Next-gen Algorithm: Exclusive Customization of The MasterShot Algorithm
realme, in collaboration with Qualcomm, has enhanced its image processing with the MasterShot Algorithm. The realme 12 Pro Series is the first and only device in its segment to process RAW domains, ensuring top clarity, dynamic range, and realism in cinematic portraits The next-generation omni-focal MasterShot Algorithm is a flagship-level architecture that offers the industry’s most advanced computational photography. It integrates the LightFusion Engine for enhanced clarity and tone, plus the NightEye Engine for superior night photography. The Series also features a unique movie portrait filter, allowing effortless capture of striking portraits.
Partnered with The International Luxury Watch Designer to Create Luxury Watch Design
realme number series aims to offer young people Next-gen Imaging experiences and stylishly designed products. Along with the flagship image, realme also has collaborated with Ollivier Savéo, the international luxury watch design master, to create luxury watch design for the realme 12 Pro Series.
realme 12 Pro Series is setting to coming in Egypt soon. Beyond imaging and design, the realme 12 Pro Series boasts other attractive features.
