iESG Advisory Launches Operations in Egypt with Specialized Sustainability, Carbon Markets, and Sustainable Finance Services

iESG Advisory has announced the launch of its operations in the Egyptian market, offering specialized services in sustainability and environmental, social, and governance (ESG), carbon markets, sustainable finance, and economic consulting. The company leverages artificial intelligence technologies to develop solutions that help companies and institutions manage risks and strengthen their ability to achieve their sustainability objectives.

Founded in Egypt in 2025 and headquartered in Cairo, the company is led by Dr. Ahmed Roshdy, Founder and CEO, and Mahmoud Deshan, Co-Founder and Chief Commercial Officer. The company aims to build a specialized platform that brings together expertise in capital markets, sustainability, climate finance, carbon markets, technology, and business development.

Dr. Ahmed Roshdy brings more than 20 years of experience in capital markets, sustainability, climate finance infrastructure, and carbon markets. He previously served as an advisor to the Financial Regulatory Authority (FRA) on sustainable development, Executive Director of the Regional Center for Sustainable Finance, and Executive Director of the Financial Services Institute. He also served as an advisor to the Egyptian Exchange on sustainability and carbon markets and participated in the establishment of Egypt’s voluntary carbon market. His experience also covers sustainability disclosure, carbon markets, and carbon border adjustment mechanisms.

Mahmoud Deshan has joined the company as Co-Founder and Chief Commercial Officer, leading its commercial strategy and regional expansion. He brings more than 20 years of experience in telecommunications, fintech, digital payments, and public-sector business development across Egypt, Saudi Arabia, and the UAE. His professional experience includes roles at Fawry, Paymob, Vodafone Egypt, Telecom Egypt, Etisalat UAE, and Smart Technology Services.

iESG Advisory offers a range of services designed to help companies and financial institutions integrate sustainability and governance principles into their business models. These services include ESG strategy development, materiality assessments, ESG risk management, support for implementing sustainability practices across operations, and stakeholder engagement.

The company also provides sustainable finance advisory services, including the development of sustainable finance products, green bonds, impact investing, and innovative financing mechanisms. These services also cover the assessment of ESG-related investment risks and the development of strategies to decarbonize investment portfolios.

In the carbon markets sector, the company provides advisory services related to emissions reduction and value creation through carbon markets, in addition to developing strategic decarbonization pathways. These services support companies in developing science-based transition plans toward net-zero emissions.

The company also operates in economic and regulatory consulting, analyzing the impact of existing and proposed policies and regulations on businesses, assessing the economic implications of sustainability initiatives, and developing strategies that help institutions navigate complex regulatory environments while enhancing economic value in alignment with sustainability objectives.

On the digital front, iESG Advisory is developing technology- and AI-powered solutions, including the Integrated ESG-Hub platform, which aims to provide digital tools for managing environmental, social, and governance matters and sustainability. The company also offers AI-powered ESG solutions designed to provide scalable tools and improve the efficiency of sustainability processes.

In addition, the company provides ESG and sustainability assessment and rating services, sustainability reporting, as well as training and capacity-building programs for individuals and institutions. It also designs specialized programs for decision-makers and boards of directors covering ESG concepts and the integration of sustainability into long-term strategies.

The training portfolio includes sector-specific programs addressing the environmental, social, and governance challenges associated with different industries. These programs are delivered through online courses, webinars, and in-house workshops.

The company also provides support for compliance with the standards of the Responsible Jewellery Council (RJC), helping organizations operating in the jewellery sector align their operations with the Council’s requirements and standards.

iESG Advisory’s approach is based on designing customized solutions tailored to each client’s needs, with a focus on measurable outcomes, transparency, innovation, and the use of technology to address sustainability challenges. The company also emphasizes building long-term partnerships with businesses and institutions.

Through the launch of its operations in Egypt, iESG Advisory aims to support institutions in moving beyond viewing sustainability solely as a compliance and disclosure matter toward integrating it into investment, operational, and strategic decision-making. This approach seeks to connect risk management, value creation, and sustainable finance.

iESG Advisory’s vision is to make ESG principles and sustainable management practices an integral part of how institutions operate. Its mission is to provide innovative solutions that help clients develop more responsible and resilient business practices and strengthen their ability to create sustainable long-term impact.