RANDOM AI, a fashion tech company headquartered in New York, has announced the launch of its Minimum Viable Product (MVP). Developed by CMO Andres Fonseca and CEO Juan Atuesta, the platform seeks to harness the power of AI-driven customisation. The company’s AI empowers consumers to participate in fashion design, marking a shift between brands and individuals in the fashion industry.
The upcoming MVP, set for release in March 2024, will feature Meta’s Segment Anything Model (SAM), an advanced technology from Meta AI. This tool will enable users to isolate any object in an image, enhancing the customisation process and elevating the user experience. This integration is expected to result in a more refined end product, solidifying RANDOM AI’s position as a leading figure in fashion technology.
The platform offers a diverse range of products, including T-shirts, Oversized T-Shirts, Eco Bags, Champions Long Sleeve Shirts, and Tank Tops, all of which can be personalised through an intuitive web interface. At the core of the platform lies an advanced AI editor, through which users can create personalised designs. Upon receiving user input, the AI suggests images and patterns that align with their ideas, which can then be further customised and applied to the front or back of the garment, introducing a new level of personalisation in fashion.
Andres Fonseca, CMO, emphasised the potential of the technology, stating, “Our AI acts as a bridge between imagination and reality, aiming to enable individuals to express their creativity and for brands to establish a deeper, more personal connection with their audience. This signifies a new direction for the future of fashion – one that is inclusive, innovative, and closely intertwined with the unique identity of each individual.”
Furthermore, RANDOM AI’s platform is designed to strengthen the bond between brands and consumers. By integrating AI-driven customisation into their product offerings, brands have the opportunity to engage with their audience in a more impactful and personal manner, fostering loyalty and reshaping the fashion experience.
